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Globalization, Consumption, the Digital World, and You

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The three main issues discussed previously, taken singly and collectively, are of great concern not only to society in general and to sociologists but also to you as a college student. You live a good part of your life in these three interrelated domains.

As a college student, you live a truly global existence in a college or university. A significant number of your classmates may come from elsewhere in the world. Your classes are increasingly being taught by teaching assistants and professors from other parts of the globe. The ideas you are learning are the most global of all, flowing freely from virtually everywhere in the world to become part of lectures and textbooks.

As consumers, you and your classmates are likely well acquainted with the college bookstore and the nearby shopping mall. In addition, on the internet you are able to find a nearly infinite variety of goods (including textbooks, which are increasingly bought online) and services, the majority of which are likely to come from the far reaches of the world.

Finally, an increasing portion of your education is obtained through the inherently global internet—for example, through e-learning on web-based courses and online degree programs. In 2017 the number of students enrolled in massive online open courses (MOOCs) increased to 78 million from 58 million in 2016 (Lederman 2018). With the emergence of MOOCs, you, and perhaps hundreds of thousands of students from around the globe, are increasingly likely to participate in global classes (including courses in sociology; Behbehanian and Burawoy 2014) and other programs available on the internet (see Chapter 11 for more on MOOCs; see also Lewin 2012).

Globalization, consumption, and the internet are of great importance on their own. However, perhaps more important are the ways in which they interact with one another and interpenetrate with your life as a college student—and the lives of virtually everyone else.

Essentials of Sociology

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