Читать книгу Direct Marketing Services A Complete Guide - 2020 Edition - Gerardus Blokdyk - Страница 6

Table of Contents

About The Art of Service8

Included Resources - how to access8

Purpose of this Self-Assessment10

How to use the Self-Assessment11

Direct Marketing Services

Scorecard Example13

Direct Marketing Services

Scorecard14

BEGINNING OF THE

SELF-ASSESSMENT:15

CRITERION #1: RECOGNIZE16

CRITERION #2: DEFINE:28

CRITERION #3: MEASURE:44

CRITERION #4: ANALYZE:59

CRITERION #5: IMPROVE:75

CRITERION #6: CONTROL:91

CRITERION #7: SUSTAIN:103

Direct Marketing Services and Managing Projects, Criteria for Project Managers:128

1.0 Initiating Process Group: Direct Marketing Services129

1.1 Project Charter: Direct Marketing Services131

1.2 Stakeholder Register: Direct Marketing Services133

1.3 Stakeholder Analysis Matrix: Direct Marketing Services134

2.0 Planning Process Group: Direct Marketing Services136

2.1 Project Management Plan: Direct Marketing Services138

2.2 Scope Management Plan: Direct Marketing Services140

2.3 Requirements Management Plan: Direct Marketing Services142

2.4 Requirements Documentation: Direct Marketing Services144

2.5 Requirements Traceability Matrix: Direct Marketing Services146

2.6 Project Scope Statement: Direct Marketing Services148

2.7 Assumption and Constraint Log: Direct Marketing Services150

2.8 Work Breakdown Structure: Direct Marketing Services152

2.9 WBS Dictionary: Direct Marketing Services154

2.10 Schedule Management Plan: Direct Marketing Services156

2.11 Activity List: Direct Marketing Services158

2.12 Activity Attributes: Direct Marketing Services160

2.13 Milestone List: Direct Marketing Services162

2.14 Network Diagram: Direct Marketing Services164

2.15 Activity Resource Requirements: Direct Marketing Services166

2.16 Resource Breakdown Structure: Direct Marketing Services167

2.17 Activity Duration Estimates: Direct Marketing Services169

2.18 Duration Estimating Worksheet: Direct Marketing Services171

2.19 Project Schedule: Direct Marketing Services173

2.20 Cost Management Plan: Direct Marketing Services175

2.21 Activity Cost Estimates: Direct Marketing Services177

2.22 Cost Estimating Worksheet: Direct Marketing Services179

2.23 Cost Baseline: Direct Marketing Services181

2.24 Quality Management Plan: Direct Marketing Services183

2.25 Quality Metrics: Direct Marketing Services185

2.26 Process Improvement Plan: Direct Marketing Services187

2.27 Responsibility Assignment Matrix: Direct Marketing Services189

2.28 Roles and Responsibilities: Direct Marketing Services191

2.29 Human Resource Management Plan: Direct Marketing Services193

2.30 Communications Management Plan: Direct Marketing Services195

2.31 Risk Management Plan: Direct Marketing Services197

2.32 Risk Register: Direct Marketing Services199

2.33 Probability and Impact Assessment: Direct Marketing Services201

2.34 Probability and Impact Matrix: Direct Marketing Services203

2.35 Risk Data Sheet: Direct Marketing Services205

2.36 Procurement Management Plan: Direct Marketing Services207

2.37 Source Selection Criteria: Direct Marketing Services209

2.38 Stakeholder Management Plan: Direct Marketing Services211

2.39 Change Management Plan: Direct Marketing Services213

3.0 Executing Process Group: Direct Marketing Services215

3.1 Team Member Status Report: Direct Marketing Services217

3.2 Change Request: Direct Marketing Services219

3.3 Change Log: Direct Marketing Services221

3.4 Decision Log: Direct Marketing Services223

3.5 Quality Audit: Direct Marketing Services225

3.6 Team Directory: Direct Marketing Services228

3.7 Team Operating Agreement: Direct Marketing Services230

3.8 Team Performance Assessment: Direct Marketing Services232

3.9 Team Member Performance Assessment: Direct Marketing Services234

3.10 Issue Log: Direct Marketing Services236

4.0 Monitoring and Controlling Process Group: Direct Marketing Services238

4.1 Project Performance Report: Direct Marketing Services240

4.2 Variance Analysis: Direct Marketing Services242

4.3 Earned Value Status: Direct Marketing Services244

4.4 Risk Audit: Direct Marketing Services246

4.5 Contractor Status Report: Direct Marketing Services248

4.6 Formal Acceptance: Direct Marketing Services250

5.0 Closing Process Group: Direct Marketing Services252

5.1 Procurement Audit: Direct Marketing Services254

5.2 Contract Close-Out: Direct Marketing Services257

5.3 Project or Phase Close-Out: Direct Marketing Services259

5.4 Lessons Learned: Direct Marketing Services261

Index263