Читать книгу Direct Marketing Services A Complete Guide - 2020 Edition - Gerardus Blokdyk - Страница 7
ОглавлениеCRITERION #1: RECOGNIZE
INTENT: Be aware of the need for change. Recognize that there is an unfavorable variation, problem or symptom.
In my belief, the answer to this question is clearly defined:
5 Strongly Agree
4 Agree
3 Neutral
2 Disagree
1 Strongly Disagree
1. What needs to be done?
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2. What are the timeframes required to resolve each of the issues/problems?
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3. Are problem definition and motivation clearly presented?
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4. Who needs what information?
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5. Do you recognize Direct marketing services achievements?
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6. How does it fit into your organizational needs and tasks?
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7. How can auditing be a preventative security measure?
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8. What else needs to be measured?
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9. Is it clear when you think of the day ahead of you what activities and tasks you need to complete?
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10. Is the quality assurance team identified?
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11. To what extent would your organization benefit from being recognized as a award recipient?
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12. How are training requirements identified?
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13. Can management personnel recognize the monetary benefit of Direct marketing services?
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14. To what extent does each concerned units management team recognize Direct marketing services as an effective investment?
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15. As a sponsor, customer or management, how important is it to meet goals, objectives?
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16. What are the clients issues and concerns?
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17. How do you identify subcontractor relationships?
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18. Did you miss any major Direct marketing services issues?
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19. Do you have/need 24-hour access to key personnel?
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20. Will Direct marketing services deliverables need to be tested and, if so, by whom?
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21. Who defines the rules in relation to any given issue?
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22. What tools and technologies are needed for a custom Direct marketing services project?
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23. Will new equipment/products be required to facilitate Direct marketing services delivery, for example is new software needed?
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24. What is the smallest subset of the problem you can usefully solve?
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25. Which information does the Direct marketing services business case need to include?
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26. Who should resolve the Direct marketing services issues?
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27. Does the problem have ethical dimensions?
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28. How do you assess your Direct marketing services workforce capability and capacity needs, including skills, competencies, and staffing levels?
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29. Where do you need to exercise leadership?
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30. How do you take a forward-looking perspective in identifying Direct marketing services research related to market response and models?
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31. When a Direct marketing services manager recognizes a problem, what options are available?
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32. What is the extent or complexity of the Direct marketing services problem?
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33. Whom do you really need or want to serve?
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34. What Direct marketing services coordination do you need?
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35. Why is this needed?
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36. What is the problem or issue?
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37. Is it needed?
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38. How much are sponsors, customers, partners, stakeholders involved in Direct marketing services? In other words, what are the risks, if Direct marketing services does not deliver successfully?
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39. How do you recognize an Direct marketing services objection?
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40. Are there regulatory / compliance issues?
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41. Are your goals realistic? Do you need to redefine your problem? Perhaps the problem has changed or maybe you have reached your goal and need to set a new one?
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42. What are the stakeholder objectives to be achieved with Direct marketing services?
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43. Have you identified your Direct marketing services key performance indicators?
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44. What information do users need?
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45. How are you going to measure success?
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46. Who else hopes to benefit from it?
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47. Who needs to know about Direct marketing services?
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48. Who needs to know?
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49. Are there Direct marketing services problems defined?
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50. Are employees recognized for desired behaviors?
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51. What do you need to start doing?
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52. Are you dealing with any of the same issues today as yesterday? What can you do about this?
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53. Are there recognized Direct marketing services problems?
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54. What extra resources will you need?
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55. Are there any specific expectations or concerns about the Direct marketing services team, Direct marketing services itself?
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56. How do you identify the kinds of information that you will need?
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57. Are controls defined to recognize and contain problems?
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58. Do you need different information or graphics?
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59. Which needs are not included or involved?
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60. What are the expected benefits of Direct marketing services to the stakeholder?
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61. What vendors make products that address the Direct marketing services needs?
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62. Do you need to avoid or amend any Direct marketing services activities?
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63. Who are your key stakeholders who need to sign off?
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64. What situation(s) led to this Direct marketing services Self Assessment?
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65. Which issues are too important to ignore?
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66. How do you recognize an objection?
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67. Looking at each person individually – does every one have the qualities which are needed to work in this group?
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68. What do employees need in the short term?
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69. What activities does the governance board need to consider?
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70. Are there any revenue recognition issues?
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71. What problems are you facing and how do you consider Direct marketing services will circumvent those obstacles?
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72. Why the need?
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73. Will it solve real problems?
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74. What is the recognized need?
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75. Consider your own Direct marketing services project, what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?
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76. Where is training needed?
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77. What should be considered when identifying available resources, constraints, and deadlines?
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78. What training and capacity building actions are needed to implement proposed reforms?
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79. Does Direct marketing services create potential expectations in other areas that need to be recognized and considered?
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80. What Direct marketing services capabilities do you need?
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81. What is the problem and/or vulnerability?
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82. What would happen if Direct marketing services weren’t done?
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83. How many trainings, in total, are needed?
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84. What resources or support might you need?
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85. Who needs budgets?
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86. What are the minority interests and what amount of minority interests can be recognized?
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87. What Direct marketing services events should you attend?
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88. What Direct marketing services problem should be solved?
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89. What needs to stay?
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90. How are the Direct marketing services’s objectives aligned to the group’s overall stakeholder strategy?
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91. Are employees recognized or rewarded for performance that demonstrates the highest levels of integrity?
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92. Will a response program recognize when a crisis occurs and provide some level of response?
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93. Do you know what you need to know about Direct marketing services?
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94. What creative shifts do you need to take?
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95. What does Direct marketing services success mean to the stakeholders?
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96. Think about the people you identified for your Direct marketing services project and the project responsibilities you would assign to them, what kind of training do you think they would need to perform these responsibilities effectively?
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97. For your Direct marketing services project, identify and describe the business environment, is there more than one layer to the business environment?
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Add up total points for this section: _____ = Total points for this section
Divided by: ______ (number of statements answered) = ______ Average score for this section
Transfer your score to the Direct marketing services Index at the beginning of the Self-Assessment.