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Chamberlain, Gregory. 2009. “National Museum Liverpool: The Great Museum Experiment of our Time?” Museum Identity: Museums Galleries Heritage 1: 24–33.

Fleming, David. 1997. “The Regeneration Game.” Museums Journal 97(4): 32–33.

Fleming, David. 1999. “A Question of Perception.” Museums Journal 99(4): 29.

Janes, Robert R. 1997. Museums and the Paradox of Change: A Case Study in Urgent Adaptation. Calgary, AB: Glenbow Museum, University of Calgary Press.

Janes, Robert R., and Richard Sandell, eds. 2007. Museum Management and Marketing. London: Routledge.

Kotler, Neil, and Philip Kotler. 2004. “Can Museums Be All Things to All People? Missions, Goals and Marketing’s Role.” In Reinventing the Museum: Historical and Contemporary Perspectives on the Paradigm Shift, edited by G. Anderson, 167–186. Walnut Creek, CA:AltaMira.

Kotler, Neil, Philip Kotler, and Wendy Kotler. 2008. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco:Jossey Bass.

David Fleming has been Director, National Museums Liverpool, since 2001. During his time there, he has completed major projects including the opening of the Slavery Museum, the Museum of Liverpool, and the project Into the Future, which involved the refurbishment of the Walker Art Gallery and World Museum. Before that he was Director, Tyne and Wear Museums for 11 years, and before that Principal Keeper at Hull Museums. David has spoken at many international conferences and published widely on museum management and leadership, city history museums, social inclusion, and human rights.