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3.4.6 Counseling

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The benefit for veterinary practices is that pet‐specific counseling is an important part of a personalized approach to healthcare, and research shows that hospitals that practice such client‐centric care typically have significant growth year on year, compared to practices that do not provide this type of service (see 10.11 The Financial Benefits of Pet‐Specific Medicine).

It is important to understand how early detection can influence future actions. An animal that is prone to cardiomyopathy based on genetic testing, family history or breed predisposition will potentially need regular cardiac monitoring, periodic radiographs, laboratory testing, and perhaps echocardiography, all before the condition ever becomes clinical. Once it becomes clinical, there will be pharmacological and dietary intervention, likely for the remainder of the pet's life. The client will also be more likely to want to comply if they have some documentation of susceptibility through DNA testing.

Pet-Specific Care for the Veterinary Team

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