Читать книгу Patty's Industrial Hygiene, Hazard Recognition - Группа авторов - Страница 104

Just as the definition of risk can pertain to personal wealth, physical health, emotional health, or even one's status in society, the methods used to communicate this information to others may also vary. The true value of risk communication is when this real‐time, two‐way exchange of information creates a meaningful and accurate exchange of information that enables those at risk to make informed decisions to avoid or minimize potential adverse outcomes (2). Risk communication becomes a valuable component of risk management, integrating the assessment of risk and potential exposure that is just as necessary for investing in the stock market as it is in the workplace. This value is maximized when the exchange of information targets the right stakeholders, where the dialog being communicated emphasizes both the importance of risk management and need for an ongoing monitoring of the risks presented . A common issue for communicating risk lies in determining the correct method in making the risk understandable and relatable to other relative risks while retaining the respect of those receiving the information. Risk communicators must also take into account another compounding factor for this issue; the culture of those receiving the message may have their own inherent fears and understanding of the risks presented. For example, a professional may communicate specific risks to potential radiation exposures really well, but there may be audience members that have already concluded that no level of radioactive exposures can ever be safe. This may complicate the role of EHS professionals communicating risk as these potential biases need to be understood and considered but may be difficult to address. In addition, accounting for these issues may be at a local level, as in the safety culture of a workplace, or perhaps at the regional level when implementing risk management programs in different countries worldwide.