Читать книгу The Veterinary Dental Patient: A Multidisciplinary Approach - Группа авторов - Страница 36

Persuasion is the act of inducing someone to do something via reasoning: motivating them to take action. This could be going on a dinner date, attending a conference, or buying (and reading) a new veterinary dentistry textbook. Persuasion relies on a sense of trust, a display of empathy, and a logical argument (Borg 2010).