Читать книгу Marketing for Sustainable Development - Группа авторов - Страница 2
Table of Contents
Оглавление1 Cover
4 Foreword
7 1 Opposing the Market Through Responsible Consumption to Transform It 1.1. Introduction 1.2. Corporate adjustment strategies in response to the contestation of market logic 1.3. Ideological and institutional categories of expressions of contestation 1.4. Pragmatic and operational categories of market contestation 1.5. Conclusion and implications 1.6. References
8 2 Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance 2.1. Introduction 2.2. The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice! 2.3. The perceived contradiction between luxury and sustainable development: origins and solutions 2.4. Conclusion 2.5. References
9 3 The Fight Against Food Waste: Approaches and Limits to Consumer-based Actions 3.1. Introduction 3.2. Food chains under tension, food losing value 3.3. Consumer responsibility 3.4. Reducing food waste in mass catering 3.5. Conclusion 3.6. References
10 4 Food Waste in Family Settings: What are the Challenges, Practices and Potential Solutions? 4.1. Introduction 4.2. The actors in family food waste: everyone is involved! 4.3. Multifaceted wastage during family consumption at home 4.4. Conclusion: What about the future? 4.5. References
11 5 The Packaging-free Product Market: A Renewal of Practices 5.1. Introduction 5.2. The characteristics of packaging-free consumption 5.3. Offerings on the packaging-free product market 5.4. Conclusion 5.5. References
12 6 The Conditions for Effective Social Communication 6.1. Introduction 6.2. Social communication: a shifting reality 6.3. How can the credibility of communication be ensured? 6.4. How can CSR provide added value to customers? 6.5. Conclusion 6.6. References
13 7 The Effectiveness of “Provocation” in Environmental Advertising: Beware of “Greenbashing” 7.1. Introduction 7.2. Greenbashing: clarification of a new concept 7.3. The effects of provocation on the effectiveness of environmental advertising 7.4. Conclusion 7.5. References
14 8 How Can We Communicate Effectively About Climate Change? 8.1. Introduction 8.2. A gap between awareness and behavior 8.3. How can we communicate about climate change? 8.4. Mental representations of climate change among children 8.5. Conclusion 8.6. References
15 9 Environmental Regulations and Awareness-raising Campaigns: Promoting Behavioral Change through Government Interventions 9.1. Introduction 9.2. Overview of the environmental intervention tools of public authorities 9.3. Improving the effectiveness of pro-environmental public policies: the contribution of marketing 9.4. Conclusion 9.5. References
16 10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products 10.1. Introduction 10.2. Repairability: a complex concept 10.3. The effects of a “repairability” label on purchasing behaviors: mixed results 10.4. Conclusion 10.5. References
17 11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d’Ivoire 11.1. Introduction 11.2. The Fairtrade label: towards sustainable production and responsible consumption 11.3. The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications 11.4. Conclusion 11.5. References
18 12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations 12.1. Introduction 12.2. A typology of environmentally friendly mobile apps 12.3. The influence of mobile apps on behavior 12.4. What are the implications for the different actors in environmentally friendly consumption? 12.5. Conclusion 12.6. References
19 13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption 13.1. Introduction 13.2. The paradoxes of digitalization and sustainable food 13.3. Digital technology: a powerful tool 13.4. Conclusion 13.5. References
20 14 Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption 14.1. Introduction 14.2. Infrastructures and processes 14.3. Analytical capabilities 14.4. Conclusion 14.5. References
21 Conclusion
23 Index
