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Marketing for Sustainable Development
Читать книгу Marketing for Sustainable Development - Группа авторов - Страница 1
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Страница 1
Table of Contents
Guide
List of Tables
List of Illustrations
Pages
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Страница 8
Страница 9
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Introduction
References
Страница 14
1
Opposing the Market Through Responsible Consumption to Transform It
1.1. Introduction
1.2. Corporate adjustment strategies in response to the contestation of market logic 1.2.1.
From an adaptive perspective of uprising recovery by the companies...
1.2.2.
...to a transformative market logic under pressure from protest movements
1.3. Ideological and institutional categories of expressions of contestation 1.3.1.
Towards a redesign of the dominant ideology of the market system
1.3.2.
Towards reestablishing a relationship of trust with the consumer
1.4. Pragmatic and operational categories of market contestation 1.4.1.
Towards a sustainable reconsideration of product offerings
1.4.2.
Towards a necessary reconfiguration of supply and distribution channels
1.5. Conclusion and implications
1.6. References
Страница 25
2
Luxury and Sustainable Development: Companies and the Challenge of Overcoming Consumer Reluctance
2.1. Introduction
2.2. The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice!
2.2.1.
From luxury that wastes natural resources to “sustainable luxury”
2.2.2.
Luxury companies and the challenge of sustainability
2.2.2.1.
Environmental practices that could damage the perceived quality of luxury products
2.2.2.2.
A social concern harmful to the perceived quality of luxury products
2.3. The perceived contradiction between luxury and sustainable development: origins and solutions 2.3.1.
The sources of consumer reluctance towards sustainable luxury offers
2.3.2.
What solutions are there for better integrating sustainable development into luxury?
2.3.2.1.
Building the image of luxury as a vector for sharing and of preserving resources
2.3.2.2.
Sustainable luxury: a high quality that should be maintained
2.3.2.3.
Sustainable luxury products: a source of exclusivity and pleasure
2.3.2.4.
A central place for animal welfare facilitated by technology
2.4. Conclusion
2.5. References
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