Читать книгу Machine Learning Paradigm for Internet of Things Applications - Группа авторов - Страница 39

The business model is a very new term, and even though it is commonly debated, there is a lack of a common description. A business model defines the reasoning for creating, providing, and capturing value (economic, social, cultural, and other sources of value) through an entity. A business model concerns “the design of goods, facilities, and knowledge flows”, one of the most commonly known concepts derives from. This definition considers players, functions, market potential, and revenue streams. Four elements and positions, the meaning proposal, are in the middle of the business model structure or “canvas”. While multiple value ideas could be put forward, business models can be ranked in five different trends according to the following:

 Business models unbundling, which could be used by organizations carrying out these three basic business types: customer relations; product innovation and infrastructure enterprises (e.g., private banking).

 The long tail business model where an organization is seeking to sell less for more. This paradigm can be solved by selling a diverse variety of specialty items, each of which sells relatively infrequently (i.e., LEGO).

 Multi-sided networks, which put together two or more separate but interdependent classes of consumers (i.e., video console manufacturers).

 Free market model consistently rewards at least one large consumer group from a free-of-charge deal (i.e., mobile phone operators).