Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 51

Fundraisers play a pivotal role in the nonprofit organizations they represent. Beyond securing the philanthropic resources needed to further institutional missions, fundraisers also serve as moral compasses for their organizations. By embodying moral character, observing the AFP Code of Ethical Standards, being transparent, and embracing accountability (Pribbenow 2013), fundraisers build the very trust that is needed to ensure the public good. Doing so takes discipline, courage, and principled action, but the rewards of living and working ethically justify the commitment.