Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 43

By Anne Bergeron and Eugene R. Tempel

Fundraising is a noble profession, supporting organizations in the voluntary sector – arts, humanities, education, health and human services, religion, social justice, international aid, animal welfare, and the environment. Individuals, including fundraisers, are often drawn to these fields over other public‐facing occupations out of service and commitment to enhancing civil society. Fundraisers wield influence in their facilitative role developing relationships among organizations, donors, and beneficiaries. They are responsible to their organizations for helping to realize institutional missions, to donors for fulfilling their gift intentions as agreed, and to beneficiaries for representing their best interests. With these responsibilities come the obligation to act ethically with care and good judgment, and create trust, the foundation of philanthropy.

Ethics is not commonly discussed for fear of sounding preachy or old‐fashioned. But understanding and applying ethics is as important for fundraisers as technical skill. This chapter explicates ethical practice in fundraising.

In this chapter, readers will explore:

 The principle of trust that buttresses the nonprofit sector.

 Ethical values and philosophies that undergird moral conscience.

 Professional ethics and ethical behavior.

 Common ethical issues and dilemmas.

 Ethics and social justice.