Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 37

Payton (1988) defined philanthropy as “voluntary action for the public good.” The case for support is about community benefit. But the philosophy of fundraising must also consider that philanthropy is a voluntary activity. This was one of the key pillars of Rosso's (1991) philosophy as the gentle art of teaching others the joy of giving. Fundraisers cannot pressure potential donors and must educate board members, staff, and volunteers not to push potential donors based on relationships, reciprocity, financial situations, or other factors that make it difficult for them to act freely.