Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 34

Fundraising is an organizational process designed to engage donors and potential donors with the organization's case, mission, goals and objectives, and its vision for the future. Fundraisers design and orchestrate this process involving themselves and others in carrying out the work. A personal philosophy of fundraising informs approaches toward structuring fundraising itself, integrating it into organizational leadership and management decision‐making, and involving others in the process. Fundraising must be institutionalized; it must be integrated into the management structure of the organization. Otherwise, fundraising risks becoming disconnected from the mission and case for support. Otherwise, a culture of philanthropy cannot develop; otherwise fundraising becomes an end in itself.

Gene has always insisted that as a fundraiser he be taken seriously. He has insisted that fundraisers be involved in decisions that impact the ability of the organization to attract philanthropy. And he has insisted that fundraisers be well informed professionals who take a professional stance on matters pertaining to fundraising in the management of the organization. These commitments began with principles of fundraising and philanthropy, but also with individual reflection about actions required of fundraisers themselves.