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1.5.3.2 Computational Advertisement

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Online computational advertisement is the new concept in this scientific era. It is different from classical or traditional advertisement process. Computational advertisement is based on best match of the users. It is reached to the relevant user in digital format or online mode by using various ML techniques, and those are based on recommendation system, text analysis, information retrieval, classification, modeling, and optimization techniques. Within short span and in cost-effective way, it targets the number of relevant person [18].

Green Internet of Things and Machine Learning

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