Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 12

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Just after the panic of 1893, when jobs were not to be had, an advertising man made a contract with a Denver daily newspaper to conduct a column of small reading notices, on a commission of forty per cent. He went among the small merchants who were not advertising in the display columns, and found they were willing to spend a little money each month in that sort of publicity, though not able to advertise extensively.

He wrote attractive items for each one, and had them set up in the form of news matter. By keeping his column free from display lines and other indications of advertising, he soon built up a very handsome column, which many merchants were willing to patronize, as the cost was small and the results extremely satisfactory.

He also wrote special articles that looked and read exactly like news items, and even secured columns of interviews, at regular rates, with leading business men concerning general trade conditions, thereby aiding in restoring public confidence following that panicky period. His commissions during that year of hard times averaged forty dollars per week, and he had made many thousands of dollars for the paper besides.

This plan is not so easy to work as it was then, as all paid articles must now be followed by the word “adv,” meaning advertisement; and yet, even with that handicap, reading notices are still regarded by many people as more effective than display advertisements, and the man who has a talent for writing that class of matter can still make good money by doing so.