Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 18

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An Illinois woman tells an interesting story of how she helped her husband rise from a $20-a-week clerk to proprietor of a fine office business netting them $5000 a year, but she furnished the plan.

Both were employed in an advertising agency, and patronized a nearby delicatessen store kept by a German woman who prepared palatable foods, but never had used any form of publicity concerning them.

The lady with the idea was fond of the home-baked beans and the salads sold at this place, but had no means of knowing on what days they were to be had. So, instead of asking the German lady what days she had these on sale, she suggested the idea of furnishing her with attractive window-cards and appropriate decorations showing each day’s specialties in a way that drew favorable attention—and an increased volume of trade. Later she asked her patron to allow her to write and place in the local papers notices regarding her specialties, and this greatly added to the incomes of all concerned. But it was the results of those display cards in the window, “Today is Baked-Bean Day,” and “If You Like Potato Salad, You’ll Like Ours,” that turned the trick and got things going.

Soon after this, the husband and wife joined forces and made a “drive” for other lines of business, with the result that in six years they were occupying a handsome four-room suite of offices, with two large national advertisers and twenty-seven smaller ones for a clientele, were employing a rather extensive corps of assistants, and clearing up $5,000 per year net profits.

It was a woman’s plan that made this a success.