Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 19

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From a position as a small-salaried clerk in a Missouri wholesale dry-goods store to the ownership of a good-paying store of their own, is told by a wife, who first conceived the idea of the enterprise.

Needing some ginghams for her little girls’ school dresses, she learned that gingham stocks in all the retail stores were extremely limited, the clerks telling her that the firms purchased cheap wash goods only once a year, and they were practically out.

On her way home, she passed an attractive storeroom in a good location, and suddenly she formulated a plan by which she and her husband would start something new—A GINGHAM STORE!

She talked the matter over with her husband that night, and he was very favorably impressed with the idea. The firm by which he was employed also thought it would be a splendid thing and offered him very liberal terms on whatever purchases of stock he might desire from them. What money they had they invested in stocks, improvements, rent, advertising, etc., the wife selecting every piece of gingham that went into the store, putting herself in the place of the woman who would want to buy ginghams for any purpose.

A handsome electric sign announced “The Gingham Shop”; as did the lettering on the windows, the bill-boards and in the street cars, and ads. in all the papers told the story of “The Gingham Shop.” They advertised a dolly’s gingham apron free to every little girl who came to their opening accompanied by her mother. That brought the mothers, and they kept coming, more and more of them every day, for they managed to keep the gingham idea before all the people all the time, in a thousand different ways, until every one who thought of ginghams at all thought of “The Gingham Shop.” Their store became the fad, so that they had practically all the gingham trade of the town and for many miles around. They sold strictly for cash, and thereby eliminated bookkeeping, collecting and bad debts.