Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 135

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Ever since the dawn of civilization many men and women have endured various forms of stomach trouble, usually as a result of abusing that delicate and sensitive organ, yet often arising from causes over which the sufferer has no control. And in practically all these cases every known means has been employed in an effort to find a remedy for this distressing affliction.

All sorts of “cures” have been foisted upon these people from time to time, and fortunes have been made from the miseries of the human race, for nowhere else are there such fertile fields for heartless exploitation as among the hosts of the afflicted, who would gladly give all they possess to be restored to that robust health so easily promised by those who profit upon the sick.

It has remained, however, for Father Kneipp, a well known scientist, to discover and perfect a method of curing stomach trouble that, for its simplicity and effectiveness, has never been equaled, and which is now being used with great success in this country and Europe. Several large sanatoriums have been established in various European countries, where this treatment, which is nothing more nor less than a perfect milk diet, is administered with astonishing results.

A young American, who had been a patient at one of these sanatoriums, succeeded in obtaining the exact method or formula for giving this treatment, and believing he could bring untold benefit to thousands of stomach sufferers in this country, and at the same time derive a good income himself from sending them full printed instructions for taking the treatment in the proper manner, devised the following admirable method of procedure:

Through an advertising agency, he inserted the following advertisement in a list of newspapers within a few hundred miles of his home town:

“The world’s most successful treatment for the regeneration of shattered, weak and disordered stomachs and for all chronic ailments of the digestive apparatus, that make life miserable for those so affected. Builds up thin, ill-nourished people, and reduces the superfluous weight of fat people. Relieves and heals disorders of the liver, kidneys, bladder, the circulation, etc. Restores rheumatic sufferers to health, strength and happiness. Milk, which you can take in your own home, is nature’s own sanative, but you must know how to take this diet. Obtain complete instructions, fully describing the method of taking it, by writing us today for the great two-course treatment, and learn how, if you would be well.”

A surprisingly large number of inquiries were received in answer to the above ad., and to every inquirer he sent a circular letter substantially as follows:

“Dear Friend: I have your inquiry relative to the principles of rejuvenation through the Milk Diet, and take pleasure in referring to the really wonderful work it has accomplished for those suffering from ailments of the stomach.

“That famous scientist, Father Kneipp, who recently discovered certain priceless principles of bodily rehabilitation through the medium of the Milk Diet, was so greatly impressed with the marvelous results obtained, that he opened a sanatorium in the Tyrol mountains, to which thousands of wealthy Europeans suffering from stomach or other intestinal disorders are flocking every year, and from which in from two to six weeks they emerge rejoicing in regained health and a new lease on life, the result of a simple and delightful course of treatment. Indeed, patients who are able to pay the expenses of so long a journey are going there from all parts of the world.

“But there are unnumbered thousands everywhere who are suffering equal tortures from disordered stomachs, yet who cannot afford so expensive a trip, and it is now made possible for these people to obtain the same wonderful benefits right in their own homes, through being given the proper instructions for taking this simple yet powerfully effective treatment. Even so great a boon as is the Milk Diet would avail but little unless taken according to the established method adopted by Father Kneipp as the result of years’ of experiment and research. Every good result depends upon knowing how to take the Milk Diet, and those instructions I am prepared to supply for the merely nominal payment of one dollar, which but little more than defrays the cost of printing and mailing. I am offering the two complete courses for this small amount, and am willing to refund even this if you are not more than satisfied with the results of the treatment, when taken according to the instructions I furnish.”

In case this letter failed to bring an order, one or two “follow-up” letters were sent, emphasizing the need of the treatment in all forms of stomach derangement, and again calling attention to the curative qualities of milk when used as a diet in the proper way. He referred to the fact that Americans are particularly subject to stomach difficulties, as a result of improper food, especially hot bread, pies and pastry, and reminded the recipient of the letter that the Milk Diet was easy and pleasant to take; that it was the first natural food of mankind, gives the stomach a much needed rest, and enables it to rebuild under Nature’s beneficent ways; that his course showed anyone exactly how the treatment should be taken, to obtain the desired results and regenerate the entire digestive system, and offered to leave the decision of the case to the party’s own family physician, provided he was a good doctor, and an honest man.

In his third letter he offered to send the course on approval, if desired, expressing full confidence that the patient would remit the $1.00 promptly after having thoroughly tested the merits of the treatment.

The first letter usually brought an order, accompanied by the $1.00 asked, and so uniform was the success of the treatment that not one person ever asked to have his money refunded. On the contrary, dozens of others sent in their dollars after seeing the wonderful results the treatment accomplished.

In the meantime he had had the instructions governing the taking of the treatment neatly printed in an attractive little booklet, the cover containing the words, “The Milk Diet, Nature’s Greatest Remedy for the Relief of Those Suffering from Stomach Troubles, Indigestion, Dyspepsia, Constipation and all Intestinal Ills,” and below this was the picture of a fine cow of high-class stock, contentedly browsing in a green, shady pasture, with trees and a running stream. In this booklet were printed complete instructions, as follows: