Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 31

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In many cities the theatrical managers arrange in some way to compile a list of theatre goers, and send them, by mail, neatly printed postal cards announcing the attractions billed for their houses several days in advance of their appearance. This plan has proved successful in most cases, but a man in one city of the middle west improved greatly upon it by publishing a weekly that embraced all the theatres and amusement places, and gave them all very much wider publicity, at no cost to any of them.

He arranged with the manager of each theatre and motion picture house in his city to furnish him with all the data concerning engagements for a week or two in advance, obtaining details of coming attractions, with portrait cuts and personal sketches of the most prominent actors and actresses billed for appearance at each house, a synopsis of the play, or any other feature that would naturally create a desire to see it. Write-ups and notes of local interest were also an excellent feature in this weekly, and it was so well edited and printed that nearly all copies were carefully preserved by those receiving them.

Instead of going to the trouble and expense of mailing, these weeklies were distributed at all the theatres and movie houses at every performance, and thus afforded each patron an opportunity to plan his amusement program ahead.

Having saved the theatre managers the expense of a program for each house, they were glad to allow him all the profits of the extensive advertising he secured, and he soon built up a business that netted several thousand dollars a year.