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Things We Didn’t Have in the 1970s

Part Three

Part Three: Male Grooming

Take a walk around the average chemist in 2020. There’s usually a section devoted to male grooming, often an entire aisle. Hundreds of different types of shaving cream, shaving oil, aftershave, forty-eight-hour deodorants (presumably for those men who have only got time to wash every other day), moisturisers, four- and five-blade razors with swivel heads, nose and ear hair trimmers and hundreds of ‘Just for Men’ shampoos, conditioners and shower gels. Back in the 1970s, because men were expected to be ‘men’, they didn’t groom. Men bathed once a week. The rest of the time, they shaved, threw some aftershave on and put Brylcreem in their hair. That was it for male grooming. Cats did more grooming than men.