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Mental Models: Aligning Design Strategy with Human Behavior

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By Indi Young

Rosenfeld Media, LLC

705 Carroll Street, #2L

Brooklyn, New York

11215 USA

On the web: http://www.rosenfeldmedia.com

Please send errors to: errata@rosenfeldmedia.com

Publisher: Louis Rosenfeld

Editor: Karen Whitehouse

Production Editor: Liz Danzico

Proofreader: Mary Jean Babic

Interior Design: Allison Cecil

Cover Design: Jason Kernevich

© 2008 Rosenfeld Media, LLC

All Rights Reserved

ISBN 1-933820-06-3

ISBN-13 9 781933 820064

Library of Congress Control Number: 2007930707

Printed and bound in the United States of America

This book is dedicated to my father, Evert Hale Young, Jr. His “can do” approach laid the perspective for my entire life.

Mental Models

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