Читать книгу Mental Models - Indi Young - Страница 6

What is a Mental Model?

Why Use Mental Models?

Confidence in Your Design

Clarity in Direction

Continuity of Strategy

You might be thinking, “What does she mean by ‘mental models?’” Since the phrase “mental model” is somewhat commonly used—at least in the realm of research—I want to set out what I mean by the term and then outline why you would ever want to make one.