Читать книгу Security Awareness For Dummies - Ira Winkler - Страница 30

The title of this sidebar represents one of the most effective counterterrorism campaigns ever, used by US authorities to encourage people to report suspicions that might be associated with terrorism. At the same time, if you consider this campaign, it represents why awareness is also a failure. Specifically, successes from the instruction “If you see something, say something” result from one person’s noticing and reporting certain behavior or an event that other people may or may not notice — and that fewer report.

The campaign tries to reach as many people as possible to inspire one person to take action that others will not. Your awareness efforts aren’t measured by one person’s doing the right thing just one time, but by as many people as possible doing the right things consistently. This distinction is critical. Yes, inspiring one person to report problems that other people miss (or simply don’t report) is helpful, but your job is to significantly improve user behavior across the organization. As you check out this section, consider this context:

 Sciences and tools used in awareness are truly valuable only if they can consistently change behaviors across large numbers of users.

Many people confuse behavioral science with psychology. Likewise, they mistake organizational psychology for individual psychology. Psychology can be useful, but you have to understand its limitations. Psychology focuses on individuals, whereas you have to focus on impacting the organization. This is a numbers game. In Chapter 7, where I address a variety of communications tools, I generally recommend that you attempt to use as many as possible. The reason is that people will respond differently to various types of tools and messaging. You need to understand that some types of communications, such as an anime-style video, may intrigue some people and completely disenfranchise others. Though this statement seems obvious, it’s easy to forget when you have your personal preferences.