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Measuring from the Start

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You should always collect metrics before you start rolling out an awareness program. These metrics are commonly referred to as Day 0 metrics, and serve to show the value you create.

Even if you want to strive for perfection, you need to figure out where you are beginning. Too many awareness practitioners start their programs without figuring out how to judge their success. With awareness, it’s easy to see failure — but almost impossible to see success without proactively looking for it.

With all business processes, there has to be definition of success — and that is in the form of some metrics. I talk about various types of metrics in Chapter 8, but for now you need to understand that without knowing where you’re starting from, you may never know the level of success you have.

Even in the absence of perfection, by collecting metrics throughout the lifecycle of your program, you can demonstrate the real value you return.

Security Awareness For Dummies

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