Читать книгу Presentation Skills in 7 simple steps - James Schofield - Страница 32

If you talk to your audience in language that they can relate to, then you’re treating them with a respect that they will return. But giving a presentation can sometimes bring about alarming changes in a speaker. Firstly, there are speakers who litter their presentation with obscure acronyms such as SOD (separation of duties) or SOX (Sarbanes Oxley Act) that are common in their field but not known outside it. Secondly, there are speakers who have the mistaken belief that they need to use a particular style of business jargon in order to be taken seriously by their audience. Presenters no longer look for ways to work together, they look for ‘synergies’. They don’t encourage staff, they ‘incentivise’ them. They don’t have detailed plans, they have plans with a ‘high degree of granularity’.

The effect of this business gobbledygook is to set up a barrier between the speaker and the audience. When that happens, the audience switches off mentally and starts waiting for the talk to finish.