Читать книгу Presentation Skills in 7 simple steps - James Schofield - Страница 35

Very often in a presentation you’re making recommendations for some kind of change. Using we instead of you increases the feeling that everybody is involved. If you use you, it can sound as if you’re blaming your audience for something they’ve done wrong. Compare these examples.

 You need to introduce the new software quickly. (Subtext: Why didn’t you do it before? I would have.)

We need to introduce the new software. (Neutral statement of fact.)

 Your systems have security weaknesses. (Subtext: Obviously a careless team.)

Our systems have security weaknesses. (We all have a problem.)