Читать книгу Visual Communication - Janis Teruggi Page - Страница 66

1 As a class exercise, take an image from the Creative Commons website (creativecommons.org) where you are legally allowed to use work as long as you attribute it. Go to a meme site and “memify” it. In teams, answer the following questions: (i) What meaning do you take from the original image and what frame did it use? (ii) What meaning do you take from the meme and what frame does it use?

2 Either in teams or for individual assignments, find print ads or photos for ethical analysis using the Potter Box.

3 Imagine you're on an advertising agency team with the assignment to design a campaign to discourage 16‐ to 26‐year‐old young men from drinking and driving. What frames would you consider in creating a persuasive video?

4 You read earlier that the New York Times has one set of guidelines for news photos and another for fashion photos. Do you agree that there should be a distinction? Why or why not? Would a disclaimer or warning label help readers be more informed? In your view, do readers and viewers easily understand that fashion is a different genre and is not expected to be realistic?

5 In small groups, review the codes of ethics of news organizations and/or advertising and PR agencies. Are these codes sufficient in an age of digital communication and highly visual programming? How are the codes different from each other? Which does each group believe is most applicable in today's media world?