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Janis Teruggi Page
Visual Communication
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Table of Contents
List of Tables
List of Illustrations
Guide
Pages
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Chapter 1 Making Sense of Visual Culture:
1000 Words or One Simple Picture?
HOW VISUALS WORK
Photographic Truth?
FOCUS: A Historical Perspective on Visual Culture
Growing Importance of Visuals
Our Precarious Visual Culture
Political Persuasion
Digital Transformation of Visual Culture
Smartphones and Visual Culture
MULTIPLE MEANINGS
Polysemy
FOCUS: Trump's Hand Gestures
Form and Content
DECODING VISUAL MESSAGES
Semiotics: Signs and Symbols
Visual Rhetoric
FOCUS: Saving Big Bird
What's Ahead?
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
NOTE
Chapter 2 Visualizing Ethics:
Revealing Shortcuts and Missteps
HOW VISUALS WORK: ETHICAL IMPLICATIONS
FOCUS: Images of Tragedy: Afghan Victim
Foundations of Ethical Thought
Deontology
Teleology
Pluralism
VISUAL DECEPTION
To Tell the Truth … or Not
Visual Manipulation Issues
FOCUS: Digital Manipulation
Framing that Distorts Reality
Effects of Virtual Reality
Visual Metaphors and Ethics
Brand Mascots and Celebrities
Favored Strategy in Advertisements
Visual Appropriation
Mashups and Remixes
Homages
APPLYING ROSS'S ETHICS
Unintended Effects
FOCUS: Rethinking Diversity in Visual Narratives
Visual Storytelling Strategies
The Potter Box
Definition
Values
Principles
Loyalties
CHAPTER SUMMARY
KEY TERMS
PRACTICE ACTIVITIES
REFERENCES
NOTE
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