Читать книгу Visual Communication - Janis Teruggi Page - Страница 22

LO2 Explore the fluidity of visual meaning.

For most of us, everyday communication seems effortless. We chat, text, and share photos with our friends with an expectation of how the receivers of our message will react. However, as you know, communication can easily go wrong. A friend's mom, acting very concerned, recently asked her son what “LOL” meant on emails. He replied, “laughing out loud. Why?” She said, “that explains a lot. I thought it was ‘lots of love’ and I sent it in a message to someone whose pet had died.”

Similarly, that photo you shared thinking it was hilarious may or may not get the reaction you expect. Intentionally or not, images and text point us to certain interpretations of their meanings while downplaying other interpretations.