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StereotypeAttitudes people acquire without specific knowledge of an event or individual.

MemesCultural images shared between people, often with text and carrying symbolic meaning.

Virtual reality (VR) Computer simulation of a 3D image or environment which a person can interact with in a seemingly real or physical way through use of special electronic equipment.

Augmented reality (AR)The superimposing of a computer‐generated image into the real world.

PolysemyDifferences in meaning and interpretations; multiple meanings.

Visual cultureThe visually‐constructed way of life of a people; a way of thinking, feeling, and believing.

Scopic regimeWays in which both what is seen and how it is seen are culturally constructed.

DecodeThe interpretation of the underlying meanings of texts based on varying assumptions and skills, dependent on context and interpreter.

DenotativeLiteral definition or description.

ConnotativeMeanings drawn from associations, emotions, and cultural expectations.

SemioticsStudy of signs and their meanings.

Visual rhetoricPersuasive messages carried in visual images.

Narrative analysisDetermining how compositions tell stories.

Metaphor analysisDetermining how images propose comparisons.

Fantasy theme analysisDetermining how messaging converges in groups to develop cohesive understanding.