Читать книгу Visual Communication - Janis Teruggi Page - Страница 31

In this chapter we began our exploration of visual culture and its influence in our lives, influence fueled in large part by technological innovations. Professional communicators increasingly use images and video for messaging and persuasion. Moreover, the proliferation of devices and apps allowing almost everyone to create and share images contributes to visual culture. Social media amplify the power of visuals, a power that can be positive, promoting individuals' and communities' wellbeing. Yet, social media may also unleash destructive messages and have negative, unintended consequences. Visual social media's impact extends to every realm of social life and helps shape what we understand as reality.