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1 How has changing technology affected the visual culture of your life? Compared to text‐based communication, how have the increasing numbers of visuals – and ways to view them – shifted your engagement and experience of media?

2 Locate a contemporary advertisement, short video, or newscast that has a dominant visual component. Consider it individually by examining:The settingThe visual featuresThe messagesThe persuasive elements

Then, together as a class, share the meanings you individually took away. Note any differences and discuss how social life, popular culture, historical memory, personal circumstance, etc. shape one's understanding of a visual message.