Читать книгу Visual Communication - Janis Teruggi Page - Страница 4

1 Chapter 1Figure 1.1 Smartphones and visual culture.Figure 1.2 Everything we use and wear carries meaning.Figure 1.3 Figure 1.4 This image communicates that it is possible and desirable to own ...Figure 1.5

2 Chapter 2Figure 2.1 Categorical imperative and utilitarianism.Figure 2.2 Ross’s seven prima facie duties (pluralism ethics) “At first glan...Figure 2.3 Intentionally cropped photo of President Trump’s 2017 inauguratio...Figure 2.4 Meme depicting Richard Sherman as The Predator film character....Figure 2.5 Example using “obesity” to illustrate elements of framing....Figure 2.6 The World Wildlife Fund uses a visual metaphor for global warming...Figure 2.7 Original image inspiring the Rubio photoshop.Figure 2.8 Photoshopped image of Marco Rubio.Figure 2.9 The Potter Box.

3 Chapter 3Figure 3.1 Internet meme inspired by the 1948 film The Treasure of the Sierr...Figure 3.2 Cult of Kek image illustrating rhetorical manipulation.Figure 3.3 A semiotic sign can have multiple meanings depending on context....Figure 3.4 This ad uses visual metaphor to emphasize the negative qualities ...Figure 3.5 HGTV programs like Property Brothers can be viewed as visual narr...Figure 3.6 Memes can take on new meanings when altered and shared online.

4 Chapter 4Figure 4.1 Barthes’s semiotic analysis found this image represented French i...Figure 4.2 Example of an iconic sign.Figure 4.3 Example of indexical sign.Figure 4.4 Example of symbolic sign.Figure 4.5 The Harley visual branding serves to replace, substitute for, or ...Figure 4.6 ”Metro Gun Share Program” installation in Chicago.

5 Chapter 5Figure 5.1 This explicit metaphor conveys William Perry’s size as well as a ...Figure 5.2 This visual metaphor suggests the school will nurture children to...Figure 5.3 Some visual metaphors are ambiguous: Is the United States wealthy...Figure 5.4 Morphic forms create visual metaphors by giving an object attribu...Figure 5.5 In this adjacent metaphor, both the players’ avatars and the alie...Figure 5.6 This famous Man Ray photomontage presents a unified metaphor; the...Figure 5.7 The Coke bottle is absent in this implied metaphor.

6 Chapter 6Figure 6.1 Moby Dick: In its deep structure lies a power struggle with evil.Figure 6.2 This map, by social realist artist William Gropper, was created t...Figure 6.3 Skittles TV Commercial: Bleachers “Contract the rainbow, taste th...Figure 6.4 Pictures with mysteries – what's happened? – make visual stories ...Figure 6.5 How content is formed (two barren trees photographed close‐up fro...Figure 6.6 Example of visual hyperbole: extreme exaggeration emphasizes a ch...

7 Chapter 7Figure 7.1 A Mountain Dew commercial featured a stuntman hooked to a cable l...Figure 7.2 For fans of the Star Wars movie franchise, images and props help ...Figure 7.3 Trayvon Martin, killed by neighborhood watch volunteer.Figure 7.4 Cristiano Ronaldo lends his athletic celebrity to the Jeep brand....Figure 7.5 The Australian Institute for Public Affairs (IPA) is a conservati...

8 Chapter 8Figure 8.1 Popular Twitter meme “Evil Kermit.”Figure 8.2 This visual metaphor highlights the product’s freshness....Figure 8.3 A simple design for this ad draws emphasizes the red color unders...Figure 8.4 Viewers don’t understand metaphors of modest complexity (c) as we...Figure 8.5 Pakistani cinema billboard invites passersby to participate in it...Figure 8.6 Product placement of Amnesty International poster in the TV serie...

9 Chapter 9Figure 9.1 Joice Heth poster, 1835.Figure 9.2 Trash Island, the gigantic mountain of trash in the Pacific Ocean...Figure 9.3 YouTube personality Frankie Grande joined other Internet stars an...Figure 9.4 Sewn and knitted “pussyhats” being worn on a plane to the January...Figure 9.5 In a multimedia microsite, Patagonia shows how to conserve by buy...Figure 9.6 Once suspected to be a military weapon, the Druzhba sanatorium ov...

10 Chapter 10Figure 10.1 (Original caption) ENTHUSIASTIC GREETING: President Kennedy, rel...Figure 10.2 Margaret Bourke‐White, the first Western professional photograph...Figure 10.3 A computer‐generated video, falsely claiming to show a real plan...Figure 10.4 Fake photo of President Trump handing MAGA hat to Houston flood ...Figure 10.5 News reporters and designers increasingly post creative graphics...Figure 10.6 Retro Report’s documentary features the story of the mothers and...Figure 10.7 The first known political cartoon, created by Benjamin Franklin ...Figure 10.8 #MeToo movement is satirized by cartoonist Garry Trudeau in this...Figure 10.9 “The true face of Donald Trump” Der Spiegel cover by American ar...Figure 10.10 Stereotypical images of the White heroic cowboy versus the Nati...

11 Chapter 11Figure 11.1 This “storymap” for the National Endowment for the Arts seeks to...Figure 11.2 The logo of the Mongol’s motorcycle gang.Figure 11.3 Southwest Airlines (SWA) infuses its trademark bright colors int...Figure 11.4 Reformation’s image on Instagram struck an offensive tone with ...Figure 11.5 One response to Hilton’s failure to address an issue: “For Chris...Figure 11.6 Simple composition and contrasting elements communicate clearly ...

12 Chapter 12Figure 12.1 Cartoons explaining Cherokee culture is just one of many art for...Figure 12.2 Artificial intelligence and virtual reality techniques allowed J...Figures 12.3 and 12.4 Two popular newspapers, one from India and the other f...Figure 12.5 “Watching Oprah,” a special exhibition at the National Museum of...Figure 12.6 This sweeping vignette is part of the online virtual 3D experien...Figure 12.7 Screenshot from Reuters’ Openly: the first global digital platfo...Figure 12.8 A Nike ad featuring LeBron James fighting respected Chinese symb...Figure 12.9 Part of Catalan! Arts unified brand to promote Catalan cultural ...Figure 12.10 Greenpeace uses “pictograms” to dramatize the destruction of fo...