Читать книгу Visual Communication - Janis Teruggi Page - Страница 17

Increasingly, visuals dominate how we communicate and how we understand other people, our society, and the culture in which we live. The line between the media we consume and what we used to consider “real life” is largely erased. Media are our environment as much as the physical spaces we inhabit. Old ways of belief are challenged even more in a world built of visual communication. According to Anderson (1990), this is resulting in an “unregulated marketplace of realities in which all manner of belief systems are offered for public consumption” (p. 6).

Groundbreaking journalist and social critic Walter Lippmann (1922) was likely the first to apply the term “stereotype” referring to attitudes people acquire without specific knowledge of an event or individual. People tend to quickly process visuals along the lines of what they already believe or think and interpret them in terms of familiar categories (Graber, 1988). This may lead people to reflect less on the credibility and accuracy of visual claims than those made in type.