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HOW VISUALS WORK

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LO1 Understand visual culture and its transformation in the digital age

Today almost every part of our lives is visual and visualized. We routinely use devices to see, to capture experiences, and to communicate. As suggested by Tavin (2009), visual culture is “a condition in which human experience is profoundly affected by images, new technologies for looking, and various practices of seeing, showing, and picturing” (p. 3, 4). We are now at a place of unlimited visual culture and thus how we understand media and visual literacy has changed.

Visual Communication

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