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Make a direct connection: Burchard directly asks the viewer, “If you were a parent, would you let your child use this?” “This” is a drug that significantly increases the risk of death in African Americans. With the question, Burchard, an expert on asthma health, builds a one‐on‐one rapport with the audience, engages them emotionally, and communicates care and credibility.

Use visual comparisons: Race is a “shopping cart that contains lots of information that is relevant for clinical and biomedical research,” explains Burchard. An animation illustrates the relationship between race and biology and its complexities – creatively explained in a compelling and accurate way.

Show visual evidence: Rather than defining Burchard as an underdog who rose to the top, the producers explored how he overcame the challenges he faced. They looked at hundreds of old photos to show and tell a more nuanced story of how Latino culture gave him unique perspectives in science research – bringing to life the many mentors who gave him the confidence, support, and guidance throughout his journey

Source: https://blogs.scientificamerican.com/voices/rethinking‐the‐narrative‐of‐diversity‐in‐science