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If you are reading this book, the chances are that unless you have picked it up for research, you are looking to improve your health in some way. Given the title, it is probably also safe to say that you wouldn’t mind dropping a few pounds ... or maybe five, maybe even ten. And also that you’d like to drop that excess weight in super-fast time. Chances are you are looking for a programme that can achieve rapid weight loss, while at the same time providing a follow-on system to make sure you keep the weight off for good. If this is you, then, as corny as it sounds, you’ve picked up the right book.

I have been writing about juicing for weight loss and optimum health for the past 15 years and everything I have done up until now has lead me to this – the most effective rapid healthy weight-loss ‘juice detox’ to date. This is not an easy feat, due to the incredible success of this book’s predecessor.


My previous book, 7lbs in 7 Days: Super Juice Diet, was released in 2006 and went straight to number 1 of all books on Amazon, not simply in its category, but of every other book available. On play.com it even knocked The Da Vinci Code from the number 1 slot (which, as you can imagine, is not something I mention very often ... well, you know). Even as I write this page, the app is number 1 in ‘food and drink’ on iTunes (Jamie Oliver is number 2) and the book is number 1 in its category on Amazon (it’s been there for eight years). It has gone on to sell well over a million copies and has been translated into many other languages.

Many celebrities were reported to have done the 7-Day Juice Master Diet, including Katie Price, Sarah Jessica Parker, Drew Barrymore, Jennifer Aniston, Alesha Dixon, Samantha Womack, Sarah Harding, Linda Barker, Kerry Katona, Natasha Hamilton, Beverley Knight and Scott Mills … the list goes on and on. I’m not entirely sure if all the celebs that have been reported to have done the plan actually did, but it gives you a sense of the kind of buzz the book created.

What the 7-day juice only plan showed above all else was just how much the body will naturally heal if given the right tools and the right environment to do so. It is safe to say that I’ve seen just about every common lifestyle disease either improve, or be completely eradicated, with the use of freshly extracted juice and a very well-thought-through plan. What was even more incredible was to see these common health conditions improve so dramatically and so quickly. In the space of just seven days on the fresh juice only programme, some lifelong health issues disappeared completely.


I have not only been spreading the ‘juice revolution’ for years, I have been on the journey myself. I have worn the fat and unhealthy T-shirt. I used to be 15 stone 2lb (96kg) (I’m only 5ft 7.1in) and was covered from head to toe in a severe skin condition called psoriasis; I had bad asthma (using the asthma pump up to 14 times a day), extremely bad hay fever (to the point where I couldn’t function) and larger breasts than the average woman (not a good look for a dude). I also used to smoke between two and three packets of cigarettes a day and was a heavy alcohol drinker.

I cut out the rubbish, started to juice and the weight just fell off – effortlessly. My asthma vanished and my skin completely cleared up. This is what inspired me to want to start the Juice Revolution and ‘Juice the World’, a mission I am still focusing on today. I also stopped smoking and, as I write this, at 44 years of age, I can honestly say I feel better today than I did when I was 24. Nothing comes close to the healthy but extremely rapid weight-loss ability of a well-thought-through juicing programme. When I say I have seen it all, I mean I have seen it all.


I have seen cholesterol levels drop from 8 points to 5 in that short time with no drug therapy whatsoever. I have seen asthma improve to the extent where people have not only reduced their medication, but stopped using it altogether ... in just seven days. I have even seen someone at my retreat with type 1 diabetes reduce their medication by 75 per cent within just the first five days of juicing. I have seen IBS, arthritis, eczema, Crohn’s, endometriosis, high blood pressure, type 2 diabetes and even ulcerative colitis symptoms completely vanish with a juicing programme.

I have seen skin glow and energy levels go through the roof, cravings for junk disappear and, of course, and what for some will be the most important aspect, some utterly ridiculous weight-loss results – and I do mean ridiculous.

I received one email where a guy dropped 19lbs in a week – in one week! (I’ll share that later in this book). I got a message from Lord Harris of London no less (it’s not every day you get a mail from a Lord); he’d read the book and dropped 42lbs in just three months; his cholesterol also went from the ‘danger of getting heart disease’ zone to ‘perfect’. One person dropped over 200lbs by introducing fresh juice into their lives. Another read the book and within three months of juicing her endometriosis, which she had suffered from for eight years and which had been a factor in several miscarriages, vanished! She had tried all kinds of drugs for many years and nothing helped.

I saw my own health be completely transformed because of fresh juicing too. The average drop was 7lbs for women and 10lbs for men. The vast majority of these people not only kept the initial weight off, but went on to achieve their ideal body weight because juicing became a way of life.

Whether it’s from the emails or videos people have sent in, from hearing first-hand accounts on my health retreats, or in my own life, I have seen some miraculous changes in both health and weight loss which happen in a very short space of time.


And if we cut to the chase, isn’t that what we are all looking for? A simple, highly effective, healthy, but moreover, rapid way to drop weight so we can get lean, be thin, wear what the hell we want and feel amazing? We want our skin to glow, our hair to shine and our stomach to be flat! We want to turn years into months, months into weeks and weeks into days – don’t we? We don’t want to lose weight ‘gradually’ and to ‘be patient’ – we want results and we want them yesterday! This is why I am always looking to condense success, as I say. As in, I am always looking for a way to achieve the same level of success in a shorter period of time. I also constantly look for ways to make that success even easier and more enjoyable. This is precisely what I have done with 5lbs in 5 days: The Juice Detox Diet.

If there were any challenges with the 7lbs in 7 days: Super Juice Diet, it was the fact it was over a seven-day period and included the weekend. Weekends tend to be an extremely precious time for many people and the last thing many wanted to do was to miss out on meals or evenings out with friends and family. I wanted to develop a powerful juice and unique fitness programme that gave the same level of success, but in just five days; I wanted to give people their weekends back. I also wanted to develop a simple follow-on plan which would enable people to reach their ultimate dream health and weight and keep it off. 5lbs in 5 Days: The Juice Detox Diet does exactly that. People who have followed it to the letter drop an average of 7lbs, the same as the seven-day plan; many people who have done the programme have lost an incredible 10lbs in five days. Dramatic losses such as this will only happen if you follow the five-day juice and Super After-burn exercise programme to the letter.


I will cover this later in the book, but it needs addressing now as well, for whenever I mention such dramatic weight losses in such short periods of time, many people start with the predictable mantra that ‘it’s not healthy to lose so much so quickly’. In fact, the number of people I hear saying that ‘it’s not healthy to lose more than 2lbs a week’ is a joke. You might know some of them; you may even be one of them if you are reading this for research, but did you know there is no scientific evidence whatsoever to show that it’s unhealthy to lose more than 2lbs a week?

It’s like the ‘you must drink 2 litres of water a day’ mantra – it’s a myth that has been perpetuated for years, but which no one has challenged or questioned. There is an old saying that if you tell a lie long enough, strong enough and hard enough, then even the person who started the lie ends up believing it. This has been the case with this utter nonsense about it being unhealthy, and some doctors and medics would even go as far as to say dangerous, to lose more than 2lbs a week. Nope, not joking, they use the word ‘dangerous’!

Now going to fight in a war-torn part of the world for your country is dangerous, or putting your head in a hot oven, but drinking the juice contained within vegetables that is specifically designed to feed every cell of the human body is clearly not. I say clearly not, but we are in a world where some highly intelligent doctors and ‘experts’ cannot see this clearly and continue to preach the ‘don’t lose more than 2lb a week’ mantra because they believe it to be ‘dangerous’.

As I said, I will cover this later in the book but for now all you need to know is if you hear anyone saying that living on freshly extracted juice for five days and dropping 5–10lbs in that short space of time is dangerous, please know it’s total and utter nonsense.


All you actually need to know is that if you have excess weight to lose, it works. Not only does it work but it works 100 per cent of the time for 100 per cent of the people. I know this because it’s been tried and tested over and over again and, as mentioned, this five-day plan – if done to the letter – can be just as effective as the seven-day one. All you have to do is follow these three simple instructions. If you do, success is yours every single time.


Before you start the programme you need to read the whole book, with the exception of:

 ‘The Rough After Plan’;

 ‘The Low-H.I. Way of Life’;

 ‘The Law of Four’; and

 ‘Be Limitless and Make Your Life Extraordinary’.

You need to read everything else. This includes the Q & A section.


This programme has been carefully thought through in terms of both nutrition and effectiveness; please do not veer away from it. If you want the results it has to offer, follow the exact recipe laid out and you will get the same results as everyone else.


On day 5 read the following chapters:

 ‘The Rough After Plan’; ‘The Low-H.I. Way of Life’ ; ‘The Law of Four’; and ‘Be Limitless and Make Your Life Extraordinary’.

Make a note of this now!

You are welcome to read these chapters before you start the programme, but you need to re-read them on Day 5 too. What you need to do after the five days is just as important as the five days themselves, so do not miss this instruction. Those chapters will make more sense to you on Day 5 as you’ll feel very differently by then, both mentally and physically. This is because any withdrawal from refined sugars, fats and caffeine, would have subsided, leaving you free to really take on board the after plan.


Follow these three simple instructions and in just five days you will feel a way, I’d lay money on, you haven’t done in years. Yes, you’ll lose weight – 5lbs and then some, more like 7lbs to be fair and for some 10lbs – but it’s how your mind is going to feel that will surprise you most. The most common feedback I get is people saying they had no idea just how much weight would also be lifted from their mind. What many refer to as ‘Brain Fog’ or ‘Fussy Thinking’ seems to completely lift; people say they are just sharper. When the blood that circulates through your brain is loaded with the vital key nutrients required to feed the cells, and it’s not dealing with refined sugars, fats, alcohol and other rubbish, your head becomes clear and you start being totally on top of your game. Do not underestimate what can be achieved when you feel both mentally and physically fired up. Every single aspect of your life changes for the better.

My ultimate aim for this book is not for you to simply juice yourself up for five days, drop some weight and feel good for the party. No. My aim is for you to see, but more importantly, feel such a difference in yourself that you are compelled to adopt a juicy fitness lifestyle for life. Yes the title is 5lbs in 5 Days but I am hoping that’s a sprat to catch a mackerel. In other words, I am hoping it doesn’t just lure you in, but catches you fully. For most people there’s often much bigger fish to fry than a quick 5lbs and, if you are like most people, you will be so recharged at the end of five days that this will act as a catalyst to much bigger changes on the weight loss and health front. So you may well feel you’ll be doing it simply to fit into that little black dress (or skinny jeans) but, chances are, you’ll never grow out of them again.


I don’t know much about anything else, but I do know juicing and I do know the importance of the right frame of mind. Because of this, and in order for this programme to be easy, I have advised you to read the book first. Please do not skip ahead and just start. You need the right mental preparation or the chances are you will fail. The reason I believe 7lbs in 7 Days has been so successful, and my theory is backed up by tens of thousands of testimonials, is because of the first instruction: read the book.

As I’m sure you know, the vast majority of books of this nature never actually get read. In the UK, we buy more recipe books than any other European country, yet at the same time we buy twice as many takeaways. We are very good at buying books, but reading them and, moreover, acting on them, is an entirely different matter.

I do know that my style of writing isn’t for everyone. I often say I write books but I am in no way an author in the true sense of the word. I am not here to win any literary awards, but simply to do one thing and one thing alone: provide you with relevant information which I hope will inspire you to want to do the programme in order to experience the results it has to offer. Once you experience those results it will inspire you to want to eat well and move your body on a daily basis and thus create lifelong change. The key is to get you to do the programme in the first place and I will use capitals, over-use exclamation marks and repeat the same points over and over again to make sure this is a book you will act upon! (There you see, an instant overuse of an exclamation mark, proving I am a man of my word.)

We live in a super-fast world and the temptation to skip the reading and just get on with the programme is a strong one. The challenge with that is you can start unprepared and fall at the first fence. The one advantage of the way I write is you will fly through this book in no time at all. (One of the most frustrating things about writing books is just how stupidly quickly they are read in comparison to how long they take to write!) You will find that you’ll rattle through this book in no time at all. It will take less than one day to read the whole book (for some just a couple of hours) and it makes a huge difference when you do. It is the difference between starting fully prepared and going in blind. I have only given three instructions; adhere to all of them and you’ll not only get through it, you’ll enjoy the process too.


For those who feel they need or want a little extra help, I also have a 5lbs in 5 Days app, which can be a very useful additional tool. For the cynics out there, I am more than aware that seems like an advert, but the full programme is all here in this book (the app is completely optional and you don’t need it to complete the programme). I’m simply mentioning it at the start because many people have told me it made the difference between total success and a fridge full of mouldy fruit and veg!

This is what I love about technology; you have instant access to videos on your smartphone, tablet or phablet, meaning you effectively have a coach in your pocket in times of need. The app also has an intro video, five full coaching videos (one for each day), ten recipe videos and a final video explaining exactly what to do after the plan so you don’t undo all of your good work. Once again, you have everything you need in this book, but the app may help for those who like a bit of coaching each day as well as visually seeing how to make all the recipes.

For some people I know this will be a simple ‘drop a few pounds before the party’ thing, but having done this for years, I am more than aware that for many this is hopefully the final thing that will kick-start them to the land of the slim, trim and healthy. This is why I make no apologies for suggesting the app as a tool to help. Anything that helps anyone to actually complete this programme in order to move them from where they are to where they want, or often, need to be on the health front, is worth mentioning.


I have been doing whatever I can to convince people of the incredible health and weight-loss powers of freshly extracted juice for over a decade now, but no matter what scientific evidence I present or nutritional facts about the unique juice contained within the fibres of fruits and vegetables, nothing – and I do mean nothing – inspires people to jump on the juicing lifestyle more than others who have been there and got the truly remarkable results. Nothing motivates more than hearing of someone who, in such a short space of time, has lost huge amounts of weight or had significant changes to their mental and physical health. Nothing also inspires more to start a programme of this nature than hearing stories of people who not only lost a significant amount of weight in super-fast time, but also went on to reach their ideal weight and kept that weight off.

The stories you are about to read are one hundred per cent genuine and unsolicited; not one has been doctored or exaggerated in anyway. When looking for letters and emails to give as examples of the successes people have on this programme, it was almost impossible to choose. I have thousands to choose from! Some of you may be aware that I released a taster version of the e-book in March 2013. It was available for just one week coinciding with our annual Global Juice Detox and resulted in thousands of downloads, and thousands of emails, Facebook messages and testimonials, a few of which you will see here.

I have just spent the last few hours reading through them, and I’m now questioning why I am writing the rest of the book. There are two points to the first part of the book:

1 to get you inspired; and

2 to make you realize just how easy it can be.

We’ll get to the making it easy part later. Once you start to read the following testimonials you will be champing at the bit to get started. Please, please make a point of reading the stories, and also my comments below them, as the combination dispels many of the common myths about juicing. If you have tried any of my juice programmes before then I doubt the following stories will actually come as a surprise, but if this is your first outing into my juicy world, then...

5LBs in 5 Days: The Juice Detox Diet

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