Читать книгу Start & Run a Personal History Business - Jennifer Campbell - Страница 48

If you already know what products and services you’ll be offering, do some preliminary research into your target market. In a typical personal history project, you’ll be capturing and preserving the life story of an older person (the narrator), but your initial contact might be in his or her 40s or 50s. You’ll have to familiarize yourself with both these market segments. Read about self-publishing and learn how it is done (for more on this topic, see Self-Publishing 101, also published by Self-Counsel Press). There is much more information about marketing in Chapter 9.

Whatever your niche — wedding books, corporate histories, etc. — start to think about how you can sell your services.