Читать книгу Global Experience Industries - Jens Christensen - Страница 46

The hospitality industry consists mainly of hotels and restaurants that provide accommodation and food to tourists. Hospitality is therefore an intimate part of the tourism sector and one of the cornerstones at destinations. Through decades, thousands of hotels and restaurants have worldwide serviced tourists in developed and increasingly emerging and developing countries. Currently, new technologies, globalization and changing consumer behavior are challenging hospitality companies that will have to improve competitiveness by branding, online communications, improved service and products, as well as increased productivity.⁹⁰