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Copyright © Jim Gray, 2010

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise (except for brief passages for purposes of review) without the prior permission of Dundurn Press. Permission to photocopy should be requested from Access Copyright.

Project Editor: Michael Carroll

Editor: Nicole Chaplin

Designer: Jennifer Scott

Printer: Webcom

Library and Archives Canada Cataloguing in Publication

Gray, Jim, 1950-

How leaders speak : essential rules for engaging and inspiring

others / by Jim Gray.

ISBN 978-1-55488-701-9

1. Business communication. 2. Communication in management. 3. Oral communication.

I. Title.

HF5718.G739 2010 658.4’52 C2009-907458-3

1 2 3 4 5 14 13 12 11 10


We acknowledge the support of the Canada Council for the Arts and the Ontario Arts Council for our publishing program. We also acknowledge the financial support of the Government of Canada through the Book Publishing Industry Development Program and The Association for the Export of Canadian Books, and the Government of Ontario through the Ontario Book Publishers Tax Credit program, and the Ontario Media Development Corporation.

Care has been taken to trace the ownership of copyright material used in this book. The author and the publisher welcome any information enabling them to rectify any references or credits in subsequent editions.

J. Kirk Howard, President

Printed and bound in Canada.

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How Leaders Speak

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