Читать книгу How Leaders Speak - Jim Gray - Страница 7

Author’s Note

The ability to speak convincingly to others — to compel them — has to rank as one of the most important skills in business and in life.

It’s the mark of a true leader.

For many who aspire to leadership, it’s the one proficiency they lack. For many who occupy positions of leadership, it’s the one missing element that prevents them from fully realizing all that they can be.

Audiences in today’s communication-saturated age — consumers, voters, employees, shareholders, and the media — are more demanding and critical than ever. They want leaders who can address them with clarity and authenticity.