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ADVANCE PRAISE FOR CONSCIOUS CAPITALISM

“Capitalism, done consciously, is the most powerful system for uplifting humankind to unimaginable levels of prosperity, peace, and happiness. This book identifies the forces of light and makes an impassioned plea for them. I can’t imagine better advocates than John and Raj.”

—Fred Kofman, author, Conscious Business

“In this wonderful antidote to the plethora of recent books on capitalism in crisis, Mackey and Sisodia set out a compelling and inspiring vision of a new form of values-based and purpose-driven capitalism. Essential reading for those who need persuading that the old ways of doing business will simply not suffice.”

—Paul Polman, CEO, Unilever

“I have long believed that companies have a responsibility to balance profitability with a social conscience, yet few leaders have an inherent understanding of just how to do it. In Conscious Capitalism, John Mackey and Raj Sisodia provide a timely, realistic framework so companies can better serve a variety of stakeholders. I highly recommend listening to what they have to say.”

—Howard Schultz, chairman, president, and CEO, Starbucks

“Conscious Capitalism is a welcome explication and endorsement of the virtues of free-enterprise capitalism—properly comprehended, there is no more beneficial economic system—and a simultaneously pragmatic and inspirational extolment of higher purpose and humanism in business. I hail and revere the tenets of Conscious Capitalism!”

—Herb Kelleher, former Chairman and CEO, Southwest Airlines

“This book provides the script for a much-needed different narrative for free-enterprise capitalism. Businesses need to be driven by a purpose higher than maximizing profit, and they must ensure optimal benefits to all stakeholders. Only if that happens can capitalism deliver to all humanity the full societal benefits it is capable of.”

—Ratan N. Tata, Chairman, Tata Sons

“By so clearly and thoughtfully articulating the tenets of Conscious Capitalism, Raj and John have helped me understand the power behind the sustainable success in our business, raising my consciousness in guiding REI forward to serve a new generation of outdoor enthusiasts and environmental stewards.”

—Sally Jewell, CEO, REI

“John Mackey’s journey to awakening is an inspiration not just to entrepreneurs, but to anyone who believes in a new definition of success for capitalism—one that includes positive societal impact as well as traditional business metrics.”

—Biz Stone, Cofounder and Creative Director, Twitter