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LIBERATING THE HEROIC SPIRIT OF BUSINESS

CONSCIOUS CAPITALISM

John Mackey

Raj Sisodia

Harvard Business Review Press

Boston, Massachusetts

Copyright 2013 Harvard Business School Publishing Corporation

All rights reserved

Printed in the United States of America

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Conscious Capitalism is a registered trademark of Conscious Capitalism, Inc., a nonprofit organization.

No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@hbsp.harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

Library of Congress Cataloging-in-Publication Data

Mackey, John, 1954-

Conscious capitalism : liberating the heroic spirit of business / John Mackey & Raj Sisodia.

p. cm.

Includes bibliographical references.

ISBN 978-1-4221-4420-6 (alk. paper)

1. Social responsibility of business. 2. Business ethics. 3. Capitalism—Moral and ethical aspects.

4. Corporations—Moral and ethical aspects. 5. Social values. I. Sisodia, Rajendra. II. Title.

HD60.M28 2013

174’.4—dc23

2012025305

To my father Bill Mackey and to my wife Deborah Morin—the two people who have taught me the most in life.

John Mackey

To my children Alok, Priya, and Maya, and my nephews Shiva and Krishna: don’t fear the future, but welcome it with love, joy, courage, and optimism.

Raj Sisodia