Читать книгу Supplier Diversity For Dummies - Kathey K. Porter - Страница 50

Everything starts here. This part focuses on all your internal activities, your 4 P’s, your in-reach efforts, and your programs and determines the robustness of your program. It’s the heart of your supplier diversity efforts, but, like a human, your program needs more than a heart to function healthy and strong.

Many organizations have an “if we build it, they will come” approach, in that they think businesses will line up to do business with them if they create a program. In reality, the most qualified and capable firms are in high demand, especially in industries that don’t have many small or diverse businesses. These companies have the luxury of being very selective about who their partners are. They aren’t interested in processes that are cumbersome and unwelcoming, no matter who you are or how big your organization is. But entrepreneurship is alive and well. Every day, more people are deciding to pursue their dreams of owning a business. This boom creates many opportunities to show would-be entrepreneurs why you’re a good partner and that their next client is you.