Читать книгу 99 Marketing Mistakes - Kenyon Blunt - Страница 18

Mistake #12

Not Having A Good Website

You’ve got a website, so that’s the first step. But is it a good website? There are a lot of bad ones out there. Here are the problems I see most often. I have to plead guilty to making several of these myself:

 No calls-to-action (CTAs). In Lean Marketing, owning your traffic is one of the fundamental principles, and you need a name and address to do this. Offer your visitor a newsletter sign-up, downloads of free information, or “request a quote” forms. I like to have CTAs on every web page. It also helps to have your contact information featured prominently.

 Poor design. Mistakes often happen when you try to design the site yourself using a hosted solution like Wix or Weebly.

If your site looks like some throwback to the early days of the internet, it’s probably time to update.

 Not mobile-friendly. Since most searches are on phones, a mobile-friendly site is essential. Most visitors assume that your website will work on their phones. If it doesn’t, they’ll leave and go to your competitors’ sites.

 Outdated content. Regularly updating your site can be frustrating for many small business owners. It’s also bad when you have vague content like being “a leading provider of business solutions.” Try specifying your target customer, so they know they’ve come to the right place.

 No analytics. Without performance metrics, you can’t track your progress and make revisions. Free tools like Google Analytics can help you do this. Unresolved problems on your site will only get worse over time.

 Poor SEO. You need all the help you can get when it comes to getting found on the internet. 26 percent of businesses like yours can’t be found online and have a page rank of zero.

 Bad logos and branding. Nothing detracts from a good site like a bad logo. If your uncle created your logo for free, it could be hurting your business. It doesn’t cost that much to redo. There are many good logo designers on 7Upwork.com.

 Slow site. Even if you have a gorgeous website, it won’t rank high with Google if it takes too long to load. It’s one of the most critical factors for page ranking. Consider the speeds when you’re choosing a hosting platform. Cheap hosting is usually slow hosting.

 No social links. Social sharing is a vital component of any digital marketing strategy. So, make it easy for your customers to share their experiences. Why do 91 percent of all sites lack Facebook widgets?

 No support. Almost 1/3 of small business owners maintain their websites. If you’re like me, it’s easy to neglect critical functions and keep the content fresh. By going to professionals, you can easily prevent many of the technical glitches and have regular website updates.

7 www.upwork.com