Читать книгу 99 Marketing Mistakes - Kenyon Blunt - Страница 5

Introduction

A good brainstorming exercise used by business coaches is to have teams envision how they can 10X their business. It stretches their thinking. So, just for fun, I did a Google search on “How to 10X your business,” and I was surprised at the number of posts. As you can imagine, almost all of them had a different prescription. I did notice, however, that marketing was at the core of all the strategies. Here are some strategic questions for growing your company:

 Are you playing in the right sandbox?

 Do you need to focus or diversify your offerings?

 What kind of talent do you need?

 Are you focusing on the right customer?

I contend that marketing can 10X your business. When done right, marketing generates a consistent flow of leads, and you know that something will work before you spend the money. It’s like investing in a blue-chip stock—you are pretty sure the investment will pay-off.

The problem is that most of us don’t do it very well. We make mistakes – and mistakes cost money. It seems apparent to me that we need to get better at marketing to grow our small businesses.

This book contains 99 marketing mistakes. Unfortunately, I’ve made many of them myself. You can read them in order or start with a chapter that resonates with you. The episodes are only a few pages long, so you can read each mistake and apply them to your business. I’ve categorized the mistakes into six parts:

 Errors of omission

 Spending money on the wrong things

 Screwing up

 Wrong strategies

 You

 Digital mistakes

Most of the mistakes fall into multiple categories.

There’s only one thing that I ask, that is, learn from these mistakes. The hope is that we begin to market differently. I’ve developed a way to do that called The Lean Marketing Plan. If you’d like to learn more, please go to my website, www.KenyonBlunt.com.