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Mistake #3

No Goals

The best way to improve your sales is to set 2marketing goals. When business owners implement marketing programs without defining their goals, they end up with inconsistent and ineffective results. How do you know you’re successful unless you set goals?

Having clear goals allows you to make choices:

 What do I need to work on today?

 Is this going to get me closer to my company’s longer-term plan?

 What can I take off my to-do list?

 Are there activities I can outsource so I can focus on the growth of my business?

The first step in determining your marketing goals is to pick the desired outcome. It could be how much money you want to make, revenue from your signature product, the number of new clients, etc. You’ll need to pick goals that are quantifiable and measurable. All goals should be SMART (Specific, Measurable, Action-Oriented, and Time-Bound). Here are some examples:

 Run an ad for a new eBook on LinkedIn and generate 50 new prospects by the end of Q1.

 Create a new lead magnet that will generate 200 subscribers to email database – Q1.

 Develop and promote a webinar that results in 25 new leads and generates $5000 in revenue.

What Goals to Set

You should have quarterly goals that reflect your sales and marketing effort. The graphic image of a funnel is often used to explain how marketing and sales interact. Think of the top of the funnel as marketing. Marketing’s task is to get leads; sales have to convert those leads into closed business. Many argue about the number of stages a lead should pass through before becoming a customer. And, to complicate matters even further, marketers often use different terminology to describe these stages. Here are the basics that you need to have to set your quarterly marketing goals:

1 Target Available Market – how many total prospects are available.

2 Marketing Qualified Leads – the number of leads generated by your marketing efforts.

3 Sales Conversations – the number of offline conversations held.

4 New Customers – how many new customers purchased.

You can add more stages, but these are the basics for your Lean Marketing Plan. If you’d like a Lean Marketing Plan template, you can download one here.

2 https://kenyonblunt.com/elementor-1131/