Читать книгу Doing Ethnographic Research - Kimberly Kirner - Страница 161

Background: There are two major kinds of sampling: probability and nonprobability. Nonprobability samples are best for research that collects cultural data—behaviors, beliefs, and knowledge that is widely held in specific groups. Aside from broadly held cultural data, nonprobability sampling is also useful for capturing what is considered expert knowledge and is common for exploratory research.

This activity will help you decide on and justify optimal nonprobability sampling plans based on case studies.