Читать книгу Doing Ethnographic Research - Kimberly Kirner - Страница 183

Background: It might be best to structure your research study around probability sampling if you suspect that the type of research question you’re asking would result in different kinds of answers, trends, or experiences depending on your participants’ key individual attributes. Probability sampling is also most commonly used in complex, large, diverse social groups in which subgroup members’ lifeways, experiences, behaviors, and ideas are likely to substantially differ.

This activity will help you decide on and justify optimal probability sampling plans based on case studies.